Consumers are drawn to purpose-driven brands because they want to be part of something bigger than themselves. They inherently want to do good. They want to feel like they’re a part of a community, and that there is something greater than self-driving progress. To give you an idea of how consumers feel about purpose-driven brands
78% of Americans believe companies must do more than just make money; they must positively impact society as well.
77% feel a stronger emotional connection to brands that actively communicate their purpose.
66% would switch from a product they typically buy, to a new product from a purpose-driven company.
68% are more willing to share content with their social networks over that of traditional companies.
That’s a pretty clear message! When companies have an innate interest in making the world a better place, on top of having great products and services, consumers are more likely to pay more and tell their friends about them. Luckily, there are many ways to give back to the pet community, and it’s important that your company aligns with its values. What matters most to you? How can your products or services make a difference for pets and their owners? There are no wrong answers, but it’s important that you start somewhere.
Here are some ideas for how your company can give back to the community, and it’s possible one will work for you:
– Offer affordable and safe spaying and neutering services
– Support local rescues and shelters
– Collaborate with other purpose-driven companies
– Donate products or money to research programs that improve pet health
– Donate a product to a shelter for every product purchased
– Create campaigns that promote responsible pet ownership
– Sponsor or participate in fundraising events for animals in need
– Plant trees or gardens to improve air quality and provide habitats for local wildlife
– Educate people about the benefits of adopting pets from shelters or rescue organizations instead of buying them from breeders or pet stores.
It goes without saying that purpose-driven companies are making a difference in the world, and the pet industry is no exception. Consumers want to do business with companies that have a conscience, and they will reward you for it. So, what’s your company’s purpose? What are your core values and what do you stand for? What makes you stand apart from your competitors? How will you act?
Let us know in the comments!